Great products don’t fail. Growth strategies do.
The truth: most startups don’t die because of bad products—they die because growth turns into guesswork.
I see founders who are:
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Unsure if they’ve nailed product–market fit
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Burning ad budgets across too many platforms
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Frozen in “what should we try next?” cycles
Think of me as your unfair advantage in growth.
About Me
Performance marketing leader with 11+ years driving growth in ed-tech, consumer, and SaaS.
Currently heading Performance Marketing at a global education platform, where I built the acquisition engine for the digital learning vertical—scaling executive course campaigns while improving lead quality and reducing CAC.
Across my career, I’ve:
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Managed multi-million-dollar ad budgets across Google, Meta, and LinkedIn
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Reduced CAC% while boosting qualified leads
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Designed automation frameworks (CAPI, Zapier, GA4, HubSpot, Salesforce) for accurate attribution and scalable growth
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Helped transform marketing from a cost center into a measurable revenue driver
I don’t just run ads—I build systems for predictable, compounding growth.
Drive growth by solving real business problems, not just running ads
From strategy and consulting to paid media execution, creative direction, CRO, lead nurturing, and funnel optimisation, I bring together every piece needed to acquire, convert, and scale customers profitably.
Strategy & Consulting
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GTM strategy (new product/market launches)
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Customer & competitor research
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Channel mix strategy (which platforms to prioritize)
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Funnel design & customer journey mapping
PPC Management
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Meta Ads (Facebook + Instagram)
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Google Ads (Search, Display, YouTube, Performance Max)
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LinkedIn Ads (for B2B, higher education, executive programs)
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Retargeting & remarketing campaigns
Optimization & Growth
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Funnel optimization (landing pages, lead forms, checkout flows)
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CRO (Conversion Rate Optimization)
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Lead nurturing Strategy
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Scaling campaigns profitably (budget allocation, bidding strategies)
Additional Services
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SEO
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Content and Creative Strategy
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Conversion Tracking Setup
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CAC, ROI Analysis
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Paid Campaigns Audit
Growth Stories I’ve Contributed To
Accelerate your Business
Industries we Transformed
01
Edtech
Scaled high-intent lead generation across programs by optimizing full-funnel campaigns (Search, Meta, LinkedIn).
Improved CPL efficiency while maintaining lead quality through audience segmentation and conversion tracking enhancements.
03
MICE
Executed targeted campaigns for events and corporate experiences, focusing on high-quality registrations. Optimized creatives and audience cohorts to maximize attendance rates and reduce cost per registration.
02
Fintech
Drove customer acquisition with a strong focus on ROI-led performance campaigns. Leveraged data-driven targeting and funnel optimization to improve CAC, activation rates, and overall LTV.
04
Real-Estate
Generated qualified property leads through hyperlocal targeting and intent-based campaigns. Improved conversion rates by aligning landing pages, ad messaging, and lead nurturing flows.